The Lean B2B SaaS Market Research Playbook
A layered strategy for sub-50-person SaaS teams to validate messaging, pricing, and product direction with synthetic surveys.
Start with calibrated personas, run structured synthetic surveys, then layer in live experiments—this pillar links every Propensity Guru guide you need to move from customer discovery to product-market fit.
Explore cross-linked tutorials on market research tools for small business, affordable survey tools for SaaS, and message-market fit workflows built for founders under ten employees.