Insights & Research

Thoughts from the Propensity Guru team

Essays, playbooks, and research notes on using synthetic buyer panels to build stronger products, pricing, and narratives. Subscribe to stay ahead of how AI is reshaping customer discovery.

12 min readB2B SaaSMarket ResearchSynthetic Surveys

The Lean B2B SaaS Market Research Playbook

A layered strategy for sub-50-person SaaS teams to validate messaging, pricing, and product direction with synthetic surveys.

Start with calibrated personas, run structured synthetic surveys, then layer in live experiments—this pillar links every Propensity Guru guide you need to move from customer discovery to product-market fit.

Explore cross-linked tutorials on market research tools for small business, affordable survey tools for SaaS, and message-market fit workflows built for founders under ten employees.

11 min readCPGMarket ResearchFood & Beverage

CPG Market Research Playbook for Food Brands

Turn kitchen ideas into shelf-ready winners with synthetic surveys, packaging tests, and smart rollout strategies.

This pillar weaves every Propensity Guru guide for food founders into one roadmap—from concept testing and packaging validation to retail pitches backed by data.

Use it to replace guesswork with predictive insight, whether you're debating private label vs custom product or getting ready for your first buyer meeting.

13 min readCPGFood & BeverageLaunch

The 10-Step Checklist for Launching a Food Brand in 2025

Turn your kitchen idea into a shelf-ready brand with this step-by-step checklist powered by synthetic surveys and smart validation.

De-risk every step of your food brand launch: concept testing, packaging trials, competitor sleuthing, pricing, and the data you need to win retail buyers.

Packed with Propensity Guru tactics for running predictive studies so you never make the 10,000-unit mistake.

9 min readCPGFood & BeverageMarket Research

Don't Waste Your Focus Group Budget: Validate With AI First

Learn why emerging CPG brands test claims, packaging, and positioning with synthetic surveys before spending on focus groups.

Focus groups and panels are expensive—learn how to run AI-powered synthetic surveys that kill weak ideas fast and make your qualitative research smarter.

See how Propensity Guru helps you test product claims like “Organic” vs “All-Natural” so you walk into retail and focus group conversations with proof, not guesses.

10 min readCPGFood & BeverageMarket Research

Modern Nielsen Alternative for CPG Insights

Skip the five-figure panel study. See how synthetic surveys give emerging CPG brands predictive insight on packaging, claims, and positioning.

Compare enterprise panels, general survey tools, DIY scrappiness, and Propensity Guru synthetic surveys so you know exactly where to get real consumer insight without breaking the bank.

Learn how Propensity Guru becomes your Nielsen alternative for packaging tests, claim validation, and purchase propensity scoring in minutes.

2 min watchVideoProductMarket Research

Propensity Guru: AI Market Research for Startups

A quick video walk-through of how Propensity Guru delivers synthetic market research for SaaS, mobile apps, CPG, and DTC teams.

Watch how Propensity Guru uses large language models and semantic similarity scoring to deliver predictive insights for lean teams before they launch.

12 min readMobile AppsUser ResearchValidation

Mobile App Validation Blueprint for Indie Teams

A complete roadmap for surveying, validating, and launching mobile app ideas with synthetic personas and rapid experiments.

Map the entire path from idea to launch: craft personas, run AI-powered synthetic surveys, validate pricing, then prep ASO. This pillar stitches together every Propensity Guru mobile guide.

Internal links walk you through cheap user survey tools, SurveyMonkey alternatives for startups, and app idea validation tools built for 2025 realities.

11 min readDropshippingEcommerceSynthetic Surveys

Dropshipping Product Research Stack for 2025

Build a repeatable workflow for spotting, validating, and launching profitable dropshipping products with synthetic surveys.

Replace guesswork with calibrated personas, structured synthetic surveys, and fast iteration. This pillar links every Propensity Guru dropshipping resource into one playbook.

See how to use Propensity Guru as an affordable product research tool, compare Ecomhunt alternatives, and test ‘TikTok Made Me Buy It’ products before you buy inventory.

18 min readMarket ResearchSynthetic SurveysStrategy

Synthetic Market Research Mega Guide

An authoritative playbook that unifies every Propensity Guru resource into a single roadmap for founders and operators.

See how to deploy synthetic surveys across B2B SaaS, mobile apps, and dropshipping—from persona design and messaging validation to pricing tests and launch readiness.

This mega pillar links every category playbook and deep-dive article so you can orchestrate a full-stack research program with Propensity Guru.

8 min readMarket ResearchStartupsSynthetic Surveys

Best Market Research Tool for Teams Under 10

Legacy survey platforms waste founder time. Learn how Propensity Guru delivers predictive insight for lean SaaS teams without enterprise baggage.

Small teams need signal, not spreadsheets. We compare traditional survey builders with Propensity Guru's persona-driven synthetic surveys so you can validate copy, pricing, and features in minutes.

See how founders describe users, run calibrated AI surveys, and convert results into confident product and go-to-market decisions without waiting weeks for a handful of responses.

8 min readMarket ResearchAI StrategySynthetic Surveys

ChatGPT vs Synthetic Surveys for Market Research

General chatbots give opinionated fluff. Learn how structured synthetic surveys deliver reliable customer insight for lean teams.

Prompting ChatGPT to role-play your buyer feels productive, but it is unstructured, agreeable, and impossible to reproduce. We break down the failure modes and show how Propensity Guru runs controlled synthetic surveys with calibrated personas, neutral prompts, and intent scoring.

See the difference between ad-hoc chatbot chats and repeatable research that actually predicts buyer reactions before you ship.

10 min readProduct-Market FitMessagingSynthetic Surveys

Bootstrapper Product-Market Fit Playbook

Reach message-market fit faster by testing personas, copy, and pricing with synthetic surveys before you burn traffic.

A/B tests do not work when you have 50 visitors a week. Learn how Propensity Guru personas and intent scoring help bootstrapped SaaS teams validate positioning, copy, and pricing before they launch.

We share a workflow for defining personas, packaging marketing stimuli, running structured synthetic surveys, and iterating toward the combination that unlocks early traction.

9 min readUser ResearchValidationSynthetic Surveys

Best Survey Tool for Bootstrapped App Developers

Traditional survey forms waste time and yield biased data when you have no audience. See how synthetic surveys speed up app validation.

SurveyMonkey and Google Forms fall short when you are an indie dev with zero list. Learn how Propensity Guru supplies calibrated personas, neutral prompts, and actionable insight without begging strangers to click your link.

We compare traditional tools, interview panels, landing page tests, and synthetic surveys so you can pick the workflow that keeps momentum high and bias low.

9 min readUser ResearchMobile AppsSynthetic Surveys

You're Not Your User: Fast App Research

Break the curse of knowledge with persona-led synthetic surveys and lean experiments so you can ship apps real users want.

Traditional interviews and surveys are slow and biased. Learn how to combine quick smoke tests with Propensity Guru synthetic personas to capture candid feedback from thousands of potential users in minutes.

We share a framework for crafting rich personas, probing real-world workflows, surfacing objections, and turning language patterns into copy, feature, and pricing decisions before you write code.

10 min readProduct DiscoveryMobile AppsValidation

App Idea Validation Guide for 2025

Validate mobile app ideas before writing code using persona-led research, synthetic surveys, and lean market tests.

In 2025 the fastest way to waste six months is to build an app no one asked for. Learn how to uncover painful jobs-to-be-done, run smoke tests, and simulate user feedback with Propensity Guru so you only build what buyers need.

We cover problem-first research, concierge experiments, community listening, and synthetic surveys that stress-test features, pricing, and naming before you open your IDE.

11 min readEcommerceProduct ResearchSynthetic Surveys

2025 Guide to Finding Winning Dropshipping Products

Move past lagging TikTok trends and validate dropshipping ideas with persona-led synthetic surveys before you spend on ads.

Dropshipping success in 2025 belongs to merchants who validate unmet needs before hunting ad creative. Learn how to profile your real buyers, run synthetic surveys for fast demand checks, and turn the insights into product briefs that actually convert.

We cover a data-first workflow using Propensity Guru personas, geo-aware model runs, and objection mining so you can spot winning niches and messaging angles long before competitors notice the trend.

10 min readSynthetic ResearchAI PersonasMarket Research

What Are Synthetic Surveys? Plain-English Guide

Understand synthetic surveys, AI persona generation, and simulated respondents so you can move from idea to consumer insight in minutes.

Synthetic surveys use large language models to spin up virtual respondents on demand, giving you candid feedback from buyers who match your ICP across the US, UK, EU, and APAC without waiting on panels.

This guide breaks down how AI persona generation works, why simulated data correlates with human surveys, and how to pair synthetic research with live validation for reliable decisions.

9 min readSynthetic ResearchConsumer InsightsAgile Testing

End of Waiting: Synthetic Surveys for Faster Insight

Shrink time-to-insight from weeks to hours with multimodal synthetic surveys that model real buyers across North America, Europe, and APAC.

Synthetic survey panels let product, growth, and research teams validate ideas the same day inspiration strikes. By calibrating LLM personas to match priority regions—San Francisco founders, London fintech leads, Sydney e-commerce buyers—you eliminate the dead time between concept and confidence.

This playbook walks through replacing traditional survey bottlenecks with fast, multimodal AI respondents, pairing synthetic insights with live telemetry, and keeping your go-to-market motions aligned across the US, UK, DACH, and Asia-Pacific.

5 min readSynthetic ResearchProduct InsightsAI Panels

Synthetic Panels vs. Traditional Surveys

How large language models shrink customer research cycles from weeks to hours without losing meaningful signal.

Running a traditional concept test often requires recruiting panels, approving screeners, and waiting days for responses. With synthetic panels, you can generate directional signal in hours by letting calibrated personas role-play realistic buyers.

The smartest teams pair synthetic speed with human validation. Use fast LLM panels to prune variants, then invest in surveys and live tests when it is time to confirm lift and quantify the opportunity.

7 min readPricingGrowthExperimentation

Designing Pricing Experiments with LLMs

A framework for stress-testing price and packaging strategies using AI-generated buyer feedback.

Pricing is a team sport that blends product, finance, and marketing signals. When you introduce a new plan or adjust packaging, you need early reads on perceived fairness, willingness to pay, and upgrade triggers.

Pair synthetic role-played responses with transactional telemetry to build a wind tunnel for pricing. Start with a clear hypothesis, gather candid reactions, map them to intent, and validate the winning variant with live offers before you ship.

6 min readPricingMonetizationExperimentation

From Paywall to Proof: Validate Synthetic Results

Turn early LLM signals into revenue with live paywall experiments that confirm willingness to pay.

You pressure-tested a pricing concept with Propensity Guru and found the variant that resonated. The next step is proving that intent translates into revenue.

This guide walks through wiring Propensity Guru outputs into Nami paywall tests so you can validate price, packaging, and upgrade triggers with real conversion data.

8 min readBrandGo-to-MarketLaunch

A Brand Readiness Checklist for Launch Day

Ship with confidence by aligning identity, copy, assets, QA, and telemetry before launch day.

You get one first impression. Launch day should feel calm because the decisions are already made.

Use this checklist to lock identity, copy, assets, QA, and analytics—then pair it with Propensity Guru and Nami for message and paywall validation.

Stay ahead of synthetic research

We publish practical guides on persona modeling, pricing research, and launch readiness. Drop us a note at hello@propensity.guru if you’d like to collaborate or request a topic.