Propensity Guru: AI Market Research for Startups
Propensity Guru uses recent research to give founders predictive market research using large language models and semantic similarity rating. Watch how SaaS, mobile app, CPG, and DTC teams test ideas, content, and copy before they go to market.
In this quick video, we walk through how Propensity Guru turns AI-driven synthetic surveys into a practical research stack for lean teams. Describe your persona, upload your creative or messaging, and our system runs thousands of structured surveys to produce purchase propensity scores. That’s how you predict what wins before you spend money on production or paid media.
Propensity Guru is built for the builders—small CPG brands, B2B SaaS teams, indie mobile app studios, and DTC dropshippers who need insight but don’t have enterprise budgets. Under the hood, we use recent findings around semantic similarity rating, so each synthetic response mirrors how real buyers weigh products, copy, and pricing.
Dive deeper
Ready for the full playbooks? Explore the Synthetic Market Research Mega Guide plus the category pillars for B2B SaaS, mobile apps, CPG, and dropshipping to see how teams are using Propensity Guru in the wild.