Waitlist
Be first to the future of consumer research.
Join the waitlist to unlock early access as soon as the broader beta opens. Members receive exclusive credits and direct feedback opportunities with the team building Propensity Guru.
- Run realistic product, price, or creative tests in minutes—not weeks.
- Replace costly human panels with synthetic personas that behave like them.
- Explore new verticals: CPG, SaaS, App Store, Paywalls, Logos, and more.
- Early members get bonus tokens and direct input into the feature roadmap.
Limited early access spots available — join today.
Pricing
Flexible plans built for every stage of research.
Whether you’re running one quick test or dozens of experiments a week, Propensity Guru gives you two simple ways to pay:
Pay-as-You-Go for total flexibility.
Subscriptions for teams that run synthetic surveys regularly — with automatic savings and overflow tokens when you exceed your monthly allotment.
Option 1 — Pay-as-You-Go
“Only pay when you run.”
| Pack | Tokens | Price | Effective cost/run |
|---|---|---|---|
| Starter | 100 | $10 | ~$0.10 |
| Pro | 500 | $39 | ~$0.08 |
| Scale | 2,000 | $129 | ~$0.065 |
What’s included
- Access to all concept categories (CPG, App Store, Paywall, Logo).
- Full use of the research workspace—concepts, personas, panels, and reports.
- Tokens valid for 12 months.
Perfect for
Freelancers, agencies, or small teams running ad-hoc product or creative tests.
Option 2 — Subscription Plans
“Predictable monthly research power — with rollover flexibility.”
| Plan | Monthly tokens | Price / month | Overage |
|---|---|---|---|
| Starter | 200 | $19 / mo | $0.10 / run |
| Pro | 1,000 | $59 / mo | $0.08 / run |
| Scale | 4,000 | $189 / mo | $0.065 / run |
How it works
- Your monthly token allotment refreshes every 30 days.
- Unused tokens roll over for 3 months, so you never lose value.
- If you exceed your plan, you simply pay the standard per-run rate.
- Cancel anytime — no lock-in.
Perfect for
Growing teams or recurring research programs who want predictable cost and ongoing access.
Free trial
- Start free → 3 trial runs included.
- Test one concept on our demo persona before spending a cent.
- No credit card required.
Why token pricing works
Synthetic consumer runs cost only fractions of a cent in compute, so we pass the savings to you. Each token buys a fully simulated survey response — complete with Likert-scale distributions, rationales, and persona context — at a fraction of traditional panel costs.